An independent jury led by publisher Dr Florian Langenscheidt has named foot care specialist Eduard Gerlach from Lübbecke in East Westphalia ‘Brand of the Century’ with his GEHWOL brand. The jury prize is awarded to one company in each product category every three years.
Eduard Gerlach GmbH has set its course for the future with its new building. The resulting building not only meets very high traditional quality standards, but also links the company's own history with sustainable action. This results in a building that, in many ways, allows energy-saving operations and production at the highest level.
The GEHWOL foot care trends show: Foot care is turning into a lifestyle. For many, pampering their feet is part of a carefree and healthy lifestyle. More than half of the respondents also use foot care rituals for personal relaxation. Well-groomed feet also play an important role in an existing or prospective partnership.
Helping people with intellectual disabilities to gain more recognition, self-confidence and inclusion through sport - that is what the Special Olympics stand for. These values were put into practice at this year's Special Olympics National Games in Berlin (19-24 June). The associated Healthy Athletes® health programme was supported by Eduard Gerlach GmbH.
Four out of five foot amputations could be prevented in diabetics. Prerequisite among other things: Risk awareness! According to the GEHWOL Diabetes Report, there is a lack of awareness. There is room for improvement in terms of education. The early identification of risk patients, their interdisciplinary care, but also an optimised risk awareness among those affected is of great importance.
A relaxing walk through the breathtaking lavender fields in the mountains of Provence makes every heart beat faster. The fragrant lavender feeling is also available for stressed hands and feet: GERLASAN hand cream with natural lavender oil and GEHWOL FUSSKRAFT BLUE with lavender, rosemary and mountain pine are available as a limited special edition only from foot care specialists.
At the end of last year, the DIE ZEIT publishing group awarded GEHWOL "Marke des Jahrhunderts" (Brand of the Century) in the foot care category. In its anniversary edition "German Standards - Brands of the Century", the publishing house presents the exciting stories of the selected brands.
GEHWOL moving forward: true to this brand claim, Eduard Gerlach from Lübbecke in East Westphalia has been caring for the health of people's feet around the world since 1868. With GEHWOL, the internationally orientated family business is a pioneer in the field of foot health and the market leader in specialist retail for professional foot care with distribution in over 60 countries worldwide. The full product range includes cosmetics, medical products and foot care medicines for cosmetic and podiatry retailers and pharmacies, as well as instruments, hygiene products and large-scale technology for equipping foot care and podiatry practices and beauty institutes. In addition to specialising in the foot, the high quality based on in-house research and development and the clear priority of effectiveness over all other product characteristics, the wide range is a relevant driver of enthusiasm for both recommenders and consumers. Timor Gerlach-von Waldthausen is now the 7th generation to run the company.
