An independent jury led by publisher Dr Florian Langenscheidt has named foot care specialist Eduard Gerlach from Lübbecke in East Westphalia ‘Brand of the Century’ with his GEHWOL brand. The jury prize is awarded to one company in each product category every three years.
Eduard Gerlach GmbH has set its course for the future with its new building. The resulting building not only meets very high traditional quality standards, but also links the company's own history with sustainable action. This results in a building that, in many ways, allows energy-saving operations and production at the highest level.
pH skin neutral does not make foot care products better. Gerlach initiates the first foot care study on a controversial counselling issue. It shows: The pH value of a product has no influence on the pH value of the skin. On the other hand, the pH value is an important factor for the quality of the formulation. The study also shows that suitable formulations can improve the skin's condition.
Helping people with intellectual disabilities to gain more recognition, self-confidence and inclusion through sport - that is what the Special Olympics stand for. These values were put into practice at this year's Special Olympics National Games in Berlin (19-24 June). The associated Healthy Athletes® health programme was supported by Eduard Gerlach GmbH.
At the end of last year, the DIE ZEIT publishing group awarded GEHWOL "Marke des Jahrhunderts" (Brand of the Century) in the foot care category. In its anniversary edition "German Standards - Brands of the Century", the publishing house presents the exciting stories of the selected brands.
When he joined Eduard Gerlach GmbH in 1978, a new era for professional foot care began. With great commitment and inventiveness, Jobst-Peter Gerlach-von Waldthausen has decisively shaped the industry. His attention to detail, absolute focus on quality and, above all, his appreciative view of people make him a grand seigneur of foot care.
After Gerlach had already made the construction of the orphanage in Dabo, Burkina Faso, his heart project in its anniversary year 2018, the company continues to support ongoing operations. The Maison Gerlach was built for 30 children. The first 10 girls and boys have already moved in and are lovingly cared for by the sisters of the "Notre Dames des Apôtres" order.
Eduard Gerlach GmbH, with its two brands GEHWOL and GERLACH TECHNIK, is one of the most important full-range suppliers of foot care products and equipment for foot care practices and cosmetic institutes. There and in pharmacies, GEHWOL preparations are also the most frequently sold foot care cosmetics - and the best known nationwide.
GEHWOL moving forward: true to this brand claim, Eduard Gerlach from Lübbecke in East Westphalia has been caring for the health of people's feet around the world since 1868. With GEHWOL, the internationally orientated family business is a pioneer in the field of foot health and the market leader in specialist retail for professional foot care with distribution in over 60 countries worldwide. The full product range includes cosmetics, medical products and foot care medicines for cosmetic and podiatry retailers and pharmacies, as well as instruments, hygiene products and large-scale technology for equipping foot care and podiatry practices and beauty institutes. In addition to specialising in the foot, the high quality based on in-house research and development and the clear priority of effectiveness over all other product characteristics, the wide range is a relevant driver of enthusiasm for both recommenders and consumers. Timor Gerlach-von Waldthausen is now the 7th generation to run the company.
