The GEHWOL foot care trends show: Foot care is turning into a lifestyle. For many, pampering their feet is part of a carefree and healthy lifestyle. More than half of the respondents also use foot care rituals for personal relaxation. Well-groomed feet also play an important role in an existing or prospective partnership.
It is not only women and senior citizens who value well-groomed feet. Recently, the importance of foot care has strongly increased in all age groups as well as among men - especially for the sake of keeping feet healthy. This is the result of the GEHWOL foot care trends, a representative online survey by the market research institute Ipsos. Satisfaction with one's own feet remains at a high level.
GEHWOL moving forward: true to this brand claim, Eduard Gerlach from Lübbecke in East Westphalia has been caring for the health of people's feet around the world since 1868. With GEHWOL, the internationally orientated family business is a pioneer in the field of foot health and the market leader in specialist retail for professional foot care with distribution in over 60 countries worldwide. The full product range includes cosmetics, medical products and foot care medicines for cosmetic and podiatry retailers and pharmacies, as well as instruments, hygiene products and large-scale technology for equipping foot care and podiatry practices and beauty institutes. In addition to specialising in the foot, the high quality based on in-house research and development and the clear priority of effectiveness over all other product characteristics, the wide range is a relevant driver of enthusiasm for both recommenders and consumers. Timor Gerlach-von Waldthausen is now the 7th generation to run the company.
