The GEHWOL Footcare trends

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The GEHWOL Footcare trends

Beautiful and well-groomed feet are a must, they are simply part of a neat appearance! Or do they? How important is foot care to people in Germany, how satisfied are they with the condition of their feet, what motivates them to care for their feet, what foot problems do they have and what do they do about them? The GEHWOL foot care trends provide answers. The representative online survey of 1,000 women and men in Germany aged 16 and over (since 2022: Statista) collects data every two years on behalf of Eduard Gerlach GmbH on the foot care awareness and care motivation of German citizens.
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Dirk Fischer

Dirk Fischer

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Beautiful and well-groomed feet simply have to be. Women and men agree on that. Image: contrastwerkstatt | stock.adobe.com

GEHWOL Foot Care Trends 2020-2021: Foot care en vogue!

It is not only women and senior citizens who value well-groomed feet. Recently, the importance of foot care has strongly increased in all age groups as well as among men - especially for the sake of keeping feet healthy. This is the result of the GEHWOL foot care trends, a representative online survey by the market research institute Ipsos. Satisfaction with one's own feet remains at a high level.

Footcare made in Germany

Eduard Gerlach GmbH with its two brands GEHWOL and GERLACH TECHNIK is regarded as one of the most important complete providers of foot care preparations and units for equipping foot care practices and cosmetic institutes. There as well as in pharmacies, GEHWOL preparations are also the most widely sold cosmetics for foot care – and also the best known in all of Germany. “Everything for the well-being of the feet”: With innovative performance and consistently continuing to develop product ranges to professionally keep the feet healthy – that’s our claim. After all, health – aside from absence of illness – also means a comprehensive sense of well-being. This concerns both aesthetic claims of being well cared for and the feeling of not having any problems – from head to toe.

EDUARD GERLACH GmbH