Younger, fashion-conscious people in particular are keen on well-groomed feet

Foot care has long been more than just hygiene – it is becoming an indispensable part of a modern lifestyle. The latest GEHWOL foot care trends show how more and more people view it as key to self-care and relaxation. 76% of people in Germany like to keep their feet well-groomed too. In this context, social trends such as mindfulness, care and beauty are playing an increasingly important role. Compared to the general public, people interested in foot care are significantly more open to beauty and care trends, are more likely to take the initiative when it comes to specific care measures, and have higher quality expectations when choosing products.