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‘Brand of the century’ award
Berlin, November 2024: An independent jury led by publisher Dr Florian Langenscheidt has named foot care specialist Eduard Gerlach from Lübbecke in East Westphalia ‘Brand of the Century’ with his GEHWOL brand. With the award and inclusion in the compendium ‘German Standards - Brands of the Century’, the DIE ZEIT publishing group recognises, among other things, the transformational achievements of companies and their commitment to brand identification in a constantly changing world. The jury prize is awarded to one company in each product category every three years. The unique feature: the jury itself selects the candidates for the award.
www.deutsche-standards.de
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